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Research papers

Qualitative readership research

The term ‘qualitative’ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Liliana Denon
June 15, 1980
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Citation

Denon, L. (1980a, June 15). Qualitative readership research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-readership-research